ACQUIRING A CARNIVORE FRANCHISE
The Carnivore restaurant is considered “Africa’s Greatest Eating Experience” and a Carnivore restaurant franchise will allow you to become part of the most successful African restaurant and entertainment brands.
-    Established in Nairobi, Kenya by the Tamarind Group in 1982
-    Currently 2 Carnivore restaurants and more than 12 Tamarind Group family branded restaurants
-    Voted one of the 50 best restaurants in the world by UK Restaurant Magazine in 2005 and 2006

The Tamarind Group family is proud of its staff, all of who play an integral part in giving our guests an outstanding experience. Qualified staff want to work for the Tamarind group and The Carnivore.
-    Over 1,000 staff in Africa
-    An excellent and tested training program
-    Reduced staff turnover
-    Our reputation keeps staff recruitment cost down – they come to you
As a Carnivore franchisee you have the flexibility to shape and mould your own Carnivore to suit local market conditions. Go after the business you want.
-    Secured supply chain of exotic game meats from our Carnivore game ranch and butchery in South Africa
-    Established accounting systems, point of sales systems and cost control systems
-    Tested operating procedures
-    Retail design layouts
-    Entertainment and live music programmes
-    Wide range of bar packages

Our customer profile appeals to your local market, corporate events, off site catering as well as visitors and tourists.

The Carnivore allows you to differentiate in a crowded market place with fierce competition. You are partnering with a high-profile global brand that offers unique blend of excitement, security, longevity and flexibility.

THE CARNIVORE RESTAURANT FRANCHISES

Defining a Franchise

The exclusive right to develop and operate a number of Carnivore restaurants for a certain period of time, within a certain geographic region, in return for the consideration.

Obtaining a Franchise

Franchises are granted to substantial, experienced companies who have proven themselves capable of meeting The Carnivore’s high standards.

Franchise Cost

Area Development Agreement
-    An up-front fee is paid to secure the exclusive right to develop and operate The Carnivore’s within a certain geographic region
-    Fees vary depending on the size of the territory, number of locations and the length of the agreement

Site Fee
-    Potential markets are predetermined in the Franchise Agreement
-    An individual site fee must be paid prior to developing each new Restaurant
-    Fees must be paid within a pre-agreed time-frame

Annual Fees
-    5-7% of all Food & Beverage Gross Receipts paid monthly in arrears (this will depend on the estimated revenue potential for said unit)
-    10% of all Merchandise Gross Receipts paid monthly in arrears

The Development Process

Corporate Advisory Services
-    Restaurant Development (Site selection advice, Restaurant design advice, access to approved consultants/contractors/vendors)
-    Operations (Equipment purchase & Operating Supply budget advice, access to approved manufactures & suppliers)

Additional Corporate Services
-    Additional Services (Marketing, sales and promotion, grand opening planning, interior decoration and sourcing of African artefacts)
-    Pre-opening Program (Budget Planning, Capital and Cash Planning)
-    Pre-opening Management and coordination
-    Central Services (Business Planning)

Training
-    Approval of key management personnel
-    4-12 week Corporate Manager in Training program
-    On site pre-opening training
-    On going training and development

Advertising & Marketing
-    Pre-opening Advertising
-    Ongoing local Advertising
-    Cooperation with Corporate /Franchisee advertising programs
-    Global Advertising Fund (% of Gross receipts annually included in the monthly fees)

Standards
-    Maintain Corporate standards at all times
-    Assigned Operating Supervisor
-    Audit schedule
-    Annual operational reviews
-    Standard recipes
-    Standard operating procedures

Obligations
-    As a franchisee you are obliged to abide by our guidelines which include but are not limited to continuous operation, annual marketing & promotion plan, conference attendance, confidentiality , no staff poaching, maintaining image, appearance of staff, pricing and the like
-    Protect our licensed rights
-    Maintain accounts in compliance with the guidelines including but not limited to Budgets weekly, monthly, quarterly and annual reports, auditing, record retention, corporate computer systems and the like
-    Insurance must be retained in compliance with Corporate guidelines

Merchandise
-    Retail store design advise
-    Merchandise design & development
-    Merchandise origination and access to approved vendors

 Exclusivity
-    Tamarind International Ltd administers the brand on a global basis
-    Tamarind International Ltd will not develop company owned Restaurants within your territory as long as your Franchise Agreement remains valid

INITIAL INVESTMENT
The following chart describes the estimated initial investment for a single Restaurant.
We have prepared these estimated based on our experience. Except as expressly indicated otherwise, these estimates cover your initial cash investment up to the opening of your Restaurant. They do not provide for your cash needs to cover any financing incurred by you or your other expenses. You should not plan to draw income from the operation during the start-up and development stage of your business, the actual duration of which will vary materially from restaurant to restaurant and cannot be predicted by us for your Restaurant. You must have additional sums available, whether in cash or through a bank line of credit, or have other assets which you may liquidate or against which you may borrow, to cover other expenses and any operating losses you may sustain, whether during your start-up and development stage, or beyond. The amount of necessary reserves will vary greatly from franchise to franchise and will depend upon many factors including the rate of growth and success of your business, which in turn will depend on many factors such as the demographics and economic conditions in the area in which your Restaurant is located, the presence of other restaurants or other public awareness of our business and Marks within the general vicinity of your proposed Restaurant, your ability to operate efficiently and in conformance with our recommended methods of doing business, and competition. Because the exact amount of reserves will vary from operation to operation and cannot be manfully estimated by us, we urge you to retain the services of and experienced accountant or financial advisor to develop a business plan and financial projections for your particular operation.